Tech

Live Streaming 101: Actionable Ways to Improve its Quality

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Low resolution, buffering, and lagging are top issues that we have likely all experienced as viewers. These problems result in viewers’ frustration and leave them with a poor view of a brand. Most streaming businesses are focusing on improving live streaming quality.

The report shows that video failure is down by almost 33% year-over-year, whereas buffering is down by nearly 41% and picture quality by almost 25%. It is all made possible with improved and new streaming technology and updated amazing practices.

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The global live-streaming market is predicted to reach around 247,275 Million by 2027. However, it will grow by 28% CAGR during the forecasted period. Live video streaming is quite treading due to the growing acceptance of Facebook, Instagram, Facebook, and many more.

With epidemics resulting in economic fallout, many economies are performing game-changing advancements to protect their clients and employees. While concentrating on the ongoing challenges, most market leaders embrace new plans to stay and remain afloat in this competitive environment. To help you develop high-quality live streams, we have listed the top ways that help you come up with the best video content. Check everything to know everything beginning to use the encoder and choose the best OVP.

Importance of Live Streaming

One of the common goals among professional broadcasters is to build a positive viewer experience. The live stream quality impacts the viewer’s experience; however, live stream quality is crucial for viewers, and it is crucial for broadcasters as well. The report shows that professional broadcasters attempt to lose around 25% of their revenue when the quality of streams is less than desirable.

Even with money aside, it makes sense to produce content that viewers enjoy watching. In 2020, almost 56% of U.K. and U.S. live streamers planned to give customers live video after the pandemic spread. With access to today’s modern technology, it’s both affordable and easy to improve stream quality.

How to Improve Live Streaming Quality?

When it comes to experienced broadcasting, “professional” and “high quality” are nearly synonymous. There are lots of measures you can consider to ensure that the quality of your streaming content is the best. Taking different measures can help you provide the viewers with an amazing experience. There are numerous things that you can consider to improve the quality of the professional broadcast.

Use a Professional Online Video Platform

Maximizing the video streaming setup quality by choosing the perfect OVP (online video platform). An OVP nourishes streaming solutions for hosting and managing video content. They provide other tools for security, monetization, and more. There are numerous features to look at as they help you maintain high-quality streams, these include:

Content delivery network: How does the OVP distribute content?

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Support: Select an OVP that provides 24*7 customer support helping you to pinch without anybody to help you troubleshoot the live streaming issues

Resolution: Search for an OVP that enables you to broadcast in full 1080P HD.

You can even use an app similar to Netflix to create, update, and manage streaming content. The great streaming platform offers all the features.

Invest in High-Quality Live Streaming Equipment

You need to invest in high-quality live streaming equipment that can make or break the live stream quality. Broadcasters require the best equipment; full HD cameras are an option for perfect broadcasting. Customer-grade cameras suffice for YouTube and Twitch streamers; however, B2B broadcasters should invest.

Professional streaming equipment offers a top-notch experience. The primary reason for this is, that the original recording might be of poor quality; there is nothing you can do with it. That is the reason why you need a good quality camera to provide the best possible image from the start it is captured.

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Optimize Live Encoder Settings

A video encoder is widely used for live streams. A hardware or software encoder is a tool that converts live videos into streaming-compatible formats. Encoding the video content is what authorizes it to transmit to a video streaming platform to on-demand or stream live to viewers. The encoder has much to do with the quality of the live stream; what it comes down to is using the optimal setting for the video player on the live-streaming website.

Ending Note

As a broadcaster, maximizing the quality of the broadcasts is a must. The article can furnish you with a decent grip on how to enhance the streaming quality. The above listed are a few methods for dealing with the common video streaming quality issues, but you can pop onto the streaming knowledgebase for articles on all things streaming. When you’re planning to invest in a streaming solution, it makes sense to test before you purchase.

Dilshad Durani

Dilshad Durani is a seasoned Digital Marketer and Content Writer currently contributing her expertise to the dynamic team at Alphanso Technology, a leading company specializing in an app like Spotify and OTT platform script development. She is curious to learn new things and is passionate about helping people understand market trends, changing marketing approaches, business ethics, and more with her writing.

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