Customer engagement and higher conversion rates can win you a lot and you should not neglect improving these two elements.
Websites struggling to improve their sales need to work on customer engagement rates and conversions. These two are primary for building your online store and outperforming the competitors.
WooCommerce is a platform that promises to improve user experiences by offering seamless shopping opportunities, which comes with higher customer engagement rates. These experiences also determine the customer retention rate, which is of primary significance for any online store to survive.
Here in this blog, we will explore proven strategies and methods for improving customer engagement and higher conversions. So, keep reading!
7 Ways to Boost User Engagement and Conversions In WooCommerce
Customer engagement and conversion are the key identifiers of any online store’s success and prosperity. Online stores opt for various strategies and methods to improve these two aspects, but why is that so?
Well, these are some reasons why user engagement and conversion are important:
- User engagement helps in improving the user’s stay time
- User engagement decides the user experiences
- A higher conversion rate means satisfied users
- A higher conversion rate always takes you closer to your sales goals.
These are just a handful of reasons out of a hundred. So, let’s just identify how to bag in all these perks with the best strategies in place to improve conversion and engagement.
- Include Compelling CTAs
Improving the engagement rates or convincing the web user to engage is impossible when there are no actions involved. When there is no engagement, there are very narrow chances for conversions. By including compelling CTAs, you convince the user to perform a certain action that keeps engaging them throughout their time on the website. The CTAs should be descriptive and visible enough for the user to ensure their engagement.
- Pay Attention To Website Speed
No one wants to interact and engage with a website that is slow and sluggish. The better the website speed is, the higher will be the customer engagement. Your users do not want to spend their whole day performing a certain action on your website. Keep your website optimized for its speed and performance so that there are no barriers for the customers to engage. To have the website speed optimized, using a lightweight theme and optimized images is crucial.
- Social Proof
The authenticity of your website will make the web user engage and become your valuable customer. To give proof of your existence and your services, there should be someone to speak for your reliability. Who would be better than your existing customers? Let your existing customers speak for you and for that matter, add a customer review and feedback section to your website. The new store visitors will surely read these reviews and then make a purchase decision.
- Appealing Product Galleries
Make your product galleries convincing and appealing to web users if you want them to engage and convert. Having messy product galleries with incomplete product details and essentials makes the user switch the website. To make your product galleries even more engaging and convincing, you can use a WooCommerce add video to product gallery plugin. With this plugin, you can embed videos in your product gallery for a better product perspective and understanding for the users.
- Include Product Sharing Options
If increasing user engagement with higher conversion rates is the core objective, then social sharing options for your products are the best approach. Social sharing options for your products and discounts on each share not only boost customer engagement but also convenience others to buy. With this approach, you can engage your existing audience, invite new ones, and convert them into your regular customers.
- Create Urgency
Creating a sense of urgency and scarcity of products is also among the best strategies to boost web user engagement and conversions. Showing the store visitors limited stock alerts, limited edition notifications, and similar others boosts their engagement rates. The user will have a fear of missing out on these products and they will be quick in making their purchase decision. It is better to create this urgency for trendy and highlighting products to maximize conversion rates.
- Build Trust
Building trust through social proofs and customer testimonials is not sufficient. Your website should look more than believable. When we speak of more factors injecting trust in your web users, it is the trust they have in the security you will provide. To build this trust, you need to ensure that the website encrypts all the confidential details using an SSL certificate as well as the payment methods are also secure. This way, user engagement and conversions are always higher.
End Note!
If you want to boost your website’s engagement rates and conversions simultaneously, then there are a lot of things that you need to work on. With each improvement, you will succeed in achieving each of the milestones you set. Both user engagement and conversion are crucial for your online store’s longevity, so why not practice these strategies for a better outcome?
