Creating an Engaging Webinar for Your Audience

Most of us deal with everything online today. From shopping to launching a new product, the digital market has covered everything. Now, with the world going digital, meetings, and workshops are being organized through web platforms.

The webinar is defined as organizing seminars online with real-time presentations & interaction with the attendees from anywhere across the globe. Webinar virtually allows its attendees to share information in any format – visual, audio, written, etc, without even being present in the single room physically. There are many live webinar software that enables users to customize their presentations with inbuilt templates and make the best out of it.

There are many terms by which webinars are commonly known. It is a mixture of “web” & “seminar” so it is also defined as – a web event, virtual event, webcast (though it involves a physical audience), etc.

Different types of Webinar

With varieties of businesses going online, this category is too going broad. Here are some most popular types of webinars used for businesses – 

• Webinars for Lead Generation
• Webinars associated with Product Description
• On-demand webinar
• Online training programs
• Webinars for Product Tutorial

Most Popular Webinar Platforms

If audience engagement, lead generation, and real-time feedback are of prime importance then a webinar platform is a must-have service for small businesses to grow their business.

Here is a list of some of the most popular webinar platforms which prove to be the best fit for your goal.

Dreamcast

Recently, Dreamcast has emerged to be the game changer when it comes to hosting virtual events and webinars. With its live real-time video interaction, worldwide content reach, real-time analytics, and amazing clap sound feature Dreamcast is standing far away from its competitor service providers. 

Zoho Meeting

When it’s a matter of online security along with helping people to find different ways to collaborate and work remotely, then Zoho meeting turns out to be the best webinar platform. 

It is a one-stop solution for all your audience engagement needs. Zoho meetings are built with WebRTC technology that enables users to run into browsers without any sort of installation required.

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Livestorm

Unlike all the traditional webinar options, livestorm works one step ahead of its competitors. With its webinar services, livestorm offers best-in-class services like integrated dashboards, tracking registrations, etc.

With its integration with Hubspot & Salesforce, its user interface has been enhanced to provide better insights in one place.

Useful Tips for Webinar Engagement in 2022

Without relevant modifications, sometimes things don’t go the way we wanted to. Here comes suggestions and helpful ideas. To create interactive webinar platforms, audience engagement and reach are key factors businesses should focus on.

Exploring Unique Webinar Ideas

• Providing valuable information to your targeted audience and answering the most frequently asked questions can be helpful for better audience engagement.
• A webinar conducted successfully thus works parallel with sales as well as marketing. If one of them is not in tune with the other, then it won’t drive high-quality leads for the team.
• You have to be very precise with your chosen topic and have to do thorough research for questions and subheadings associated with it.
• Creative Brainstorming ideas like quizzes or questionnaires can prove to be useful when in search of something unique.

Useful Panel Discussions

• Inviting industry-oriented experts for the online webinar sessions for discussion of the specific topic can enhance better audience engagement by organizing roundtable conversations and much more.
• After all, an expert’s knowledge in a particular niche can expand your audience reach as it would help them understand difficult topics which can’t be explained properly by speakers.
• The use of a moderator for the webinar is a must as he establishes certain rules and guidelines to be followed while keeping track of time etc.

Using Webinar Tools

• There are many online webinar platforms that allow users to use tools to customize their meetings while selecting their objectives.
• Some of the commonly used services are – zoom meetings, click meetings,s, etc.
• Whether to increase the capacity of your webinar attendees to more than 1000, customize meetings according to your budget, or something else it ultimately has to be you who have to decide which is the most suitable tool for your requirement.

Assigning Roles

• Giving roles to each of your team members for a particular work can be used as a good strategy for better audience engagement.
• For example, the organizer can do the planning & content creation work for your webinar online.
• The presenter can work as a subject matter expert and so are other roles to go for.
• Overall for panel discussions, technical glitches, content delivery, and every single aspect, there should be an individual to look for.

Choosing Content

• Deciding the type of content we want to deliver and working from scratch to deliver quality serves as a good engagement option for the audience.
• Powerpoint presentations, talking head presentations,  live questionnaires, etc. are some of the options with which you can proceed.
• Choosing the specific mode of presentation and working hard to customize it according to increase user interaction is something that works in favor of hosting a good webinar platform event.

Conclusion

Good webinars can create an impact on the audience’s minds and they feel much more inspired and motivated after attending the event. On the other hand, hosting terrible webinars might reduce audience participation leaving you somewhere in the ocean.

Making the most of online webinar services which are provided by various platforms is the need of the hour right now. Before hosting any webinar make sure to provide authentic information with relevant facts and make sure to answer every query being asked.
As technology is providing many solutions for small & large businesses, we should make the most out of it by utilizing its features and expanding audience reach. Live webinar platforms are essential for initial business growth and expanding reach across the globe for large sectors.