With the growing number of apps on both App Store and Google Play, it has become very crucial for app developers to choose the best name that is not repetitive because usually, a user will look for an app using a simple search name. The name has to be perfect for the app which conveys to the user effectively. If you don’t want your app to be lost in the hundreds of thousands of android apps that release every day, then choosing the right name is very essential.
Here are some guidelines which will help you decide to perfect the name for your app when turning to Android app development in Australia:
Conceptualise the ideas
It is essential to sit and think about the following for your app – what is its purpose? How will the users benefit from it? Who is your target audience? These questions will lead to identifying some important keywords. So, note them down so that you can use one of them which suits them best.
- One word only
A single word is widely used by many apps to make the search easy. Such names are also easy to remember. Although it cannot always directly tell what your app will do, they are helpful to remember and refer by the users. In such cases, the main issue is that suitable is already taken. So, you can use an acronym or find some other simple name for your app. You can also make a combination of noun+noun, pronoun+noun, adjective+preposition, or a phrasal verb. You can formalise your app name to make it memorable. Do not use many words to overwhelm the user and use only capital or small case letters to avoid confusion.
- Unique name
There is no doubt that your name has to be unique to get accepted. Think creatively to style your app name and design it to make an impression that lasts longer. This is because of your app’s logo, name and design are the first impression users will get when they search for it. If it is chic and appealing, they will dig more into the details.
- Meaningful name
The name of the app has to be meaningful, so you must think of abstract ideas for it. You can also choose a perfect symbol that depicts the meaning of your app. Symbols play a big role in a better understanding of the app. It won’t explain the purpose of the app though but will be a powerful tool to become a brand in itself.
- Keywords
If you are targeting a specific audience, then you can choose keywords that users might use to search for your app, via the app store. If your app name has at least one keyword, it will show up in the search results and will come into the eyes of the user.
- Market research
Extensive market research is important for your app’s success. You can choose some people to interact with it for a certain time period and see what all features it has to offer them. You can then gather their experiences in images or words as it will help you get the app name correctly.
- Trusted advisors
In case you cannot come up with the appropriate name of your app, you can form a group of trusted advisors, be it your business partners, friends or family. They can help you in problem-solving as they are not a part of your project and can sometimes give out-of-the-box ideas. Always try to collaborate with people who are as enthusiastic as you are about your project. Take their critical reviews seriously and then make a final call.
- An alluring logo
An attractive logo with a perfect, unique name will speak volumes about your app. One must never ignore the app logo while thinking of the name, as it tells a lot more about your app. Users usually see the logo first and then read the name of the app, so do not take it lightly. The logo must be easily interpretable by the user and also catchy. It will be a win-win situation if your logo matches the name of the app. A logo is a fantastic marketing tool that can create a superb first impression of your app.
- International audience
Your target audience is the most important factor and should be your prime focus because it is them whom you have to reach. In case you are going cross-country with your app, it is essential to know how your app name will change in different languages, and whether its intent will still hold or not. So, avoid names that can be irrelevant in other countries of your target.
Restrictions with an app name
There are always some restrictions that need to be considered while naming your app. Like, Google Play allows an app name with a maximum of 30 characters (with spaces). Also, you get an added space of 80 to 4000 characters to write additional information about the app. App Store allows a maximum of 50 characters for an app name. Also, the app name comes under the logo, so it must be fit properly with the length of the icon.
Go with your conscience
Do not let your unconventional ideas to go in vain and go with your conscience. Since you are the main owner of the app, you have all the right to do what you FEEL is right for your business. If the app name is appealing to you, you can trust your instincts and just go with it.
If all the above guidelines do not help, then you can trust the Android app development in Australia from an experienced App Development which will help you decide an appropriate name for your app.
