It’s no secret that the digital era has brought many innovations in the ways businesses advertise their products and services. The traditional marketing shifted from TV and newspaper ads to online advertising, with social media further accelerating this shift.
Delivering information as quickly and as effectively as possible has become imperative, and that often means tailoring a company’s marketing content in order to appeal to the average attention span of online users (which is around 10 seconds). That is when using video marketing started to get traction across different businesses and industries. Informative and engaging, video content represented the perfect tool to appeal to online audiences and tell a brand’s story. Its growth has only become more apparent in recent years, making it an essential tool in businesses’ digital marketing arsenal. If you’re thinking about making the shift towards video marketing strategy, here are four reasons why your business needs one.
It can boost your engagement
If a picture is worth a thousand words like the old adage suggests, imagine how much a video is worth. According to video marketing statistics, video content is 12 times more effective in increasing user engagement than images and text. They’re able to grab the user’s attention like no other form of content, especially if the video content is shareable.
Whether you’re using Instagram, Twitter, Facebook, or all of the aforementioned platforms, users are always given the option to like or comment on the videos as well as to share them across platforms. Not only does this boost engagement among your core audience, but it also allows you to market beyond it.
You can add personality to your brand
The digital era has also impacted the way brands connect with the consumers. Over the years, brands have become more open, approachable, and personable, making customers feel closer to them. To achieve this, companies need to develop a unique brand personality, and video campaigns can be of great help here. You can rely on a face, voice, or a song to make your brand more familiar. This will allow you to build an identity your customers will connect with and grow to love.
The best part is that this is something that can be done remotely. For instance, a US-based company can easily hire a professional videographer in London who can help them encapsulate their brand and reach a wider audience. This, in turn, can boost their marketing efforts and raise brand awareness while simultaneously giving their brand a credible identity.
Video marketing is diverse and flexible
Another thing that gives video content a big advantage over other formats is the diversity and flexibility it offers. What this means is that you can easily adapt your video content to that captures your brand’s story.
This is important because not every business has the same needs. While some businesses may benefit from lengthy, instructional how-to videos, others require a short-form video content, sometimes even seconds-long. The former are perfect for providing users with visual explanations of a product or service. The latter, on the other hand, are effective in capturing users’ attention and stimulating their interest in your brand.
It helps boost your SEO efforts
Last but not least, it’s important to mention the relationship between video marketing and the website’s SEO. For starters, the content is easily shareable. The more times a video is shared, the better your page ranks. Search engines like Google love video content. In fact, placing a video on your website’s landing page can boost your chances of jumping to the top of Google search results by 53%. The higher the engagement, the more authoritative your brand will be in the eyes of popular search engines like Google.
Another way to appeal to search engines is to include metadata in the video descriptions and using popular keywords. You should also work on optimizing your website for mobile devices and creating video sitemaps for Google. FInally, make sure to include CTAs in your videos. They will encourage users to like and comment which, in turn, will boost your SEO ranking.
Wrapping up
There’s no doubt that adapting to the changing customer behaviors is essential for keeping your business afloat. For a modern business in the digital era, that means coming up with a strategic and effective video marketing campaign. Make this essential element a part of your digital strategy, and you should have no trouble attracting a wider audience and staying ahead of your competition.
