Technical SEO services help your website comply with search engine requirements so that it can be indexed and scanned easily. A technical SEO audit aims to evaluate your website’s existing SEO and identify areas that need to be improved for a seamless online experience.
There has been a significant shift in the expectations of users, and search engines have become more sophisticated over time. Globally, there are currently over 3.5 billion smartphone users, according to Statista. Due to the enormous increase in smartphone usage, Google has updated its algorithm, which now gives greater weight to mobile friendliness and site performance when ranking websites.
Today, Google may punish websites with shoddy redirects, sluggish page loads, and bad site structure. It is important to resolve these technical SEO problems in order to avoid a sharp decline in search rankings and organic traffic. Given that about 35% of clicks come from the top organic results, a drop in position might be bad for your company.
Technical SEO Audits – To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Mobile performance, internal links, page speed, XML sitemaps, indexation, crawl errors, robots.txt, and site architecture are among the important checkpoints covered by the audit. Based on the analytics data, we offer both short-term and long-term solutions to enhance your website visitors’ experience and boost your Google rankings.
Competitor Analysis – Discover your conversion potential by getting a thorough understanding of your competitors’ optimization strategies.Technical SEO specialists analyze your competitors’ keyword performance, search engine rankings, social media presence, and backlink profiles. With these procedures, we may develop tactics that will give you a definite edge in your specific niche market.
Image Optimization – Huge graphics hinder the efficiency of your website and discourage users from staying on it.A technical SEO strategy for eCommerce can speed up a website’s loading time and increase client traffic. Our experts choose the appropriate file format, optimise your alt attributes, compress your photos’ files, make use of image sitemaps, and make the most of image optimization plugins.
Speed Optimization – When it comes to tech SEO, a slow page speed is a death knell. Yet, you won’t need to worry if FPS is on your team. To guarantee that your visitors have a great experience and that your site ranks higher, we’ll strive to compress data, optimise coding, and remove redirects.
Metadata Analysis – Visitors and search engines may learn more about your content thanks to meta tags. Title tags, alt attribution, robot tags, and other forms of appropriate information will increase your exposure and traffic. To ensure that all of your info is functional for you, we’ll go to work.
Structured Data Markup – Search engines can better grasp the information you’re offering when you add tags using structured data to your article. Better crawling and indexing of your website is made possible by structured data, which also improves website understanding. And as you might have guessed, all of that results in greater outcomes for your brand.
Keyword Research – On-page SEO is built on keywords, but technical SEO professionals are aware of how keywords affect your performance on every level. At FPS, our on-page and tech SEO professionals work in unison to ensure you’re employing the appropriate keywords in the right places and that your priority and long-tail keywords are matched with search intent.
Backlink Analysis – Using technical SEO for eCommerce and other platforms, you may better comprehend the possibilities of your website’s online authority and search ranking. To make sure you receive incoming links from reliable and high-authority websites, our staff conducts backlink studies. We use a variety of backlink data sources to find your referring websites, examine their authority, and calculate social share volume.
Penalty Recovery – Algorithm updates or black hat technical SEO for WordPress might result in a Google penalty. Google Search Console is used by our SEO specialists to identify penalties that are applicable to your website, to evaluate your backlink-building efforts, and to address variations on the original content that Google crawls to assist with penalty recovery.
Website Migration – Moving a website is a sensitive procedure. Have a solid migration strategy to prevent losing important traffic. SEO-friendly website migration services include assessing analytics performance, mapping all new URLs to the new domain, updating internal links, removing duplicate content, handling 404 pages, and tracking traffic and rankings.
Our company will keep an eye on your website for content and technical issues and notify you if any pages aren’t correctly optimised. We can spot issues as they arise and take swift action to ensure that your site looks great on desktop and mobile devices.
You can rely on our technical SEO professionals to enhance the functionality of your website. We’re here to make sure that you receive better and increase traffic for your business website. We’ll also make sure those visitors have the knowledge and expertise necessary to convert.
When you get on board for technical SEO services, we will provide you with fully customisable packages so you can always obtain what you need. The four growth engines that drive our approach are strategy, visibility, conversion, and expansion.
Strategic Engine – This is the time when we plan and onboard new members. We’ll get to know your brand, do in-depth audits, and create a thorough plan that will provide outstanding outcomes.
Visibility Engine – This stage focuses on increasing traffic and promoting your business to a wider audience. We’ll build a content strategy, construct pillar pages, optimise landing pages, and evaluate your traffic to see what’s working and where we can do better.
Conversion Engine – We’ll focus heavily on A/B testing, conversion optimization, demand generation material, and more, all while closely monitoring your KPIs.
Expansion Engine – More movement. more money. More to adore. Here, we go specifically and examine different content forms, multimedia, advertisements, and partnerships to develop your brand and provide long-lasting effects.
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