YouTube is one of the best video platforms today with over 2.70 billion users currently and 122 million people visit YouTube daily to watch videos of different genres (Source: Demandsage). Thus, you can imagine the traction the YouTube creators enjoy from the statistics.
However, this video platform has become a great place for businesses other than the creators to spread information about their products and engage with their potential customers. However, if you desire to reach a greater audience then it is crucial to get a good number of views and likes on your YouTube videos. To ensure that you can embed YouTube videos on your business website as well which gives your visitors a chance to take them to the YouTube videos.
Ranking your videos and getting views on YouTube are based on the powerful analytics of YouTube which is very important to give your focus on. Thus, by giving your attention to YouTube analytics you get the chance to improve the click-through rate of your videos, generate better watch time, and reach more audience.
YouTube SEO is very powerful and if you can master it then it will fuel your YouTube content to reach a greater base of audience. This article will cover some of the best practices of YouTube SEO that will be a great help for your business.
Read till the end to know about each of them.
Let’s Know About YouTube SEO
Before taking you to the YouTube SEO practices let’s start this article with knowing a little about YouTube SEO.
Like SEO is important for ranking in Google similarly ranking your videos on YouTube SEO matters a lot. YouTube SEO is a very crucial factor in enhancing the visibility of your content in its search results. Whether you want to optimize a single video, the playlist, or the entire channel the method of YouTube SEO will be very effective.
The method of YouTube SEO includes putting industry-related keywords in the videos, in the title, and description and correct use of hashtags. This strategy will help your videos reach more audiences and related hashtags make people find your videos easily as per their interest. Chances are also that your videos will get featured on search pages. The ultimate goal of practicing YouTube SEO is to bring more to your videos with improved ranking.
Boost YouTube SEO With Best Practices
Now you get an introduction to YouTube SEO it’s time to get to know about the best practices of it which will help to build your YouTube channel strategically. So, if you are planning to make a strategy for YouTube SEO or started to do so below practices will surely make it easy for you.
- Works on the Keyword for your content
One of the foremost works you need to do is to research the targeting keywords related to your industry for your YouTube videos. As a part of the keyword research, you first have to fix a topic. The next thing is that you have to search for the specific term that individuals will search for that will land them in your video.
So while doing the keyword research you need to focus on some specific things like competitiveness, the search volume, the topic of the question people ask, matching terms related to your industry, etc. Next, you have to plan your videos according to the keywords that are easier to rank.
- Optimize your title and description including keyword
Now that you have researched your keyword for your video add them organically to the title and description of the YouTube videos. Suppose the targeted keyword for your industry is to embed YouTube feeds, put them at least once and make sure it will be understandable. Don’t overuse the keyword and create a title that will be informative to your viewers.
Try to use the targeted keywords in your description multiple times. You can also use more than one keyword in your description. The YouTube algorithm is designed in such a way that the use of keywords will help your videos to rank better. Along with that, it will help YouTube to display your videos on the correct search page.
- Your thumbnail must match the title
If you think that the video thumbnails have nothing to do with YouTube SEO then you are on the wrong page. Thumbnails are very important things to notice in YouTube SEO as a ranking factor for your videos. When viewers go through your videos the first thing that will attract them is the thumbnail. The title and description of your YouTube video come after that even though they are more SEO-friendly.
Thus, thumbnails are the prime factor for your viewers to decide whether your YouTube videos match their interests. That is why you need to be focused on creating a custom thumbnail for your YouTube videos. An attractive and great-looking relatable thumbnail will surely draw people to click on your video.
- Made proper use of hashtags
To optimize your YouTube content the best way to do so is by adding relevant hashtags. The hashtag helps to reach your YouTube videos to millions of audiences. It helps people to find your videos who are looking for videos under the same hashtags. So, use and add them to the title and description of your YouTube videos with the (#) hashtag symbol.
There will be a possibility that your videos are recommended to audiences under the popular YouTube hashtags with many other videos. Also, this strategy will open the door for your YouTube videos to get featured on various websites or apps.
Summing Up
If you have the idea to attract an audience to your business through video marketing then YouTube is the best platform for that. However, there are various SEO factors to rank your videos on YouTube. YouTube SEO is the key to unlocking more views to your YouTube videos and opening the door to monetizing your business.
This article is all about the best practices of YouTube SEO which will help you to optimize your videos and get better views and likes.
Now that you have read about them, use them in your YouTube marketing strategies and grow your business.
