If your brand or business doesn’t have an Instagram account, you are missing out on many opportunities. If you have a store or any physical product or need people to showcase your brand, it’s essential to bring up an Instagram account to boost your sales and conversions.
Whether you are a newbie on the platform or an experienced one, you will get valued information here through 8 incredible ideas to build your business or brand on Instagram. Let’s dive in.
Know Your Target Audience
Though you create marvelous content in the world, you can’t get the target audience; what’s the reason? Spend more time to find out your potential audience. You want to know your audience well, whether they help build your business or are profitable buyers. So how could you get more about your potential audience?
Use Instagram Insights
It supports with more valuable informations about your Instagram account activity which includes:
Reach: It shows the total unique profiles count that viewed a content.
Impressions: The total number of times your exact post was viewed.
Follower Activity: The activeness of your fans on Instagram every day.
Website Clicks: The total number of link clicks from your profile.
Video Views: How often your videos are viewed.
Saves: The total number of people who have saved your Instagram post.
It also provides the demographics data, so you analyze where your fans come from, their gender, and their age.
Interact With Your Followers More
Don’t see the audience just in the sales material. It’s crucial to interact with every follower if possible. If any user comments about your business or product are a good way, it’s an excellent sign for a new target audience to learn more about your business. The Instagram algorithm takes up the content with massive engagement.
Spread Their Images
You want to appreciate your existing followers if they post any great content. Showcasing that you are listening to your followers builds a superb image for your business.
A perfect example is SEVENFRIDAY, a watch brand. They ask their followers to upload pictures while attractively wearing Sevenfriday watches, to put their product in action. The result is it acquires enormous posts. Then the brand posts the best ones in their stores to encourage more people, leading the brand to attain more sales. UGC(User Generated Content) is the most potent factor in your Instagram marketing strategy.
Utilize Hashtags
Hashtags help in categorizing and organizing video content and images to get them quickly. If you add hashtags to your post, you can reach many new audiences. If you need target people to get your post, then you want to use your unique hashtags.
Best practices:
- Don’t overdo hashtags: five potential hashtags are greater than 30 random hashtags.
- Including hashtags #love, #food, etc., is excellent but useless as it contains enormous posts already.
- Don’t add hashtags irrelevant to your content or picture.
General Hashtags
These are the hashtags that everyone could utilize based on their content. But these hashtags are hard to get your content noticed on the platform as it acquires many posts uploaded by giant Instagram users. If you need to bring up your posts with a specific hashtag, then go with branded hashtags.
Branded Hashtags
If you are going to work with campaigns, then a branded hashtag is the must one. In simple words, they are the particular hashtags that apply only to your business or brand. They may be your business name, product name, person name, or anything special you have brought out for your campaign.
Know Your Posting Time
Uploading your posts at the right time is essential to acquiring the best engagement and visibility for your Instagram posts. You need to upload when most of your fans are active because the engagements that get after a few minutes of posting are more critical to Instagram’s algorithm whether to boost your content or not.
Check the Instagram insights feature to find out your suitable time for posting. A recent study shows that engagement spikes with auto likes on Instagram are high between 7-9 pm. But this is a general reference; you need to check when your followers are most active and check your existing followers’ geolocation if scheduling your posts.
Create Attractive Visuals
Uploading perfect content is crucial for social media marketing. On other social platforms, they may be sharing links, articles and building conversations. But Instagram is all about images. A report says that over 90% of purchases depend on the specific product’s visual appearance. So attractive photos are essential.
Select A Theme
The perfect Instagram brand has a specific tone or theme. Beyond product images, you need to attract your followers through your styles. Try to fix your theme relevant to your business or niche.
Change The Style
If you share product images, your audience gets bored, and also you will miss out on more new followers. So you can try out different content to make your followers happy and make more sales. Here are the six types of content you can use:
- BTS(Behind The Scenes)
- DIY(Do It Yourself)
- UGC(User Generated Content)
- Giveaways and contests
- Influencer content
- Motivational images
Include CTA(Call To Action)
CTAs are the best way to take your audience to the next step of your strategy. But on Instagram, the only way to include a link in the bio section, so how do you bring a CTA without a link option? Thus marketers created some strategies:
Link In Bio: If you have only one link to share, you can include it in the bio section and ask your followers to click it to get more info through image descriptions, Instagram stories, etc.
Promo Codes: You don’t have any option to post a link in the image, so give every info about where and how they can purchase your products? And everything benefits and risks etc. Provide promo codes because when any user purchases your product with your promo code, you can easily track the conversion source.
Tell Stories
For every marketer, Instagram stories are the best gift. You don’t want to convert every message into an image; you can narrate a story or elaborate your ideas here.
Instagram Stories
It is entirely different from other posts on the platform.
- It has the slideshow factor(one to the next image).
- Every story content disappears after a day from the posting time.
- You can’t include captions as the pictures occupy the entire screen.
- No other Instagram users can see your story content comments.
Join With Influencers
They are the VIPs, and their sentence would reach many potential purchasers in your industry. If you are a brand that tries to develop your social presence or increase sales, their scope is crucial for you to achieve it quickly. To find out the right influencers in your industry to include them in your marketing strategy.
Only acquiring a massive followers count is not enough to join with. Even if the influencers have low followers, their followers must be relevant to your industry. And they should listen to influencers actively if they upload any posts. There are various tools online to find out the right influencers for your business or brand.
Some influencers ask you for the direct money to market your brand or products to your industry-related audience. Some influencers ask for your products freely to complete your campaigns.
- And also every time we don’t have money, right?
- And if we run services, we can’t gift services to influencers, right?
At this time, you can find the brands or businesses that are willing to collaborate. They must be relevant to your niche or industry. It helps in getting new audiences for both of them and in this way both gained their success.
