Marketing

6 SEO Tips to Improve Search Ranking

Getting high on search engine result pages is nothing less than a magic. Though, this magic is known as SEO or search engine optimisation requires a lot of skills and patience as well. But wait is there any “FIXED” methods to get a place on the top 10 search results? 

If you have a similar question, then the answer is NO. There is no specific way to place your site or content on the top pages. You have to practice different techniques that can vary from time to time, and that relies on the search engine algorithms. 

For example, around ten years ago, content plays an imperative role, but now besides content, you have to focus on the images, attribution, and domain’s name. Every small thing gets some importance and will help you to improve the site ranking. 

You may be new this field or not an experienced SEO or blogger. You still have a chance to learn some incredible methods of search engine optimisation. So, now without wasting more time, let’s have a look at the techniques.

Top SEO Techniques to Get High on SERP 

Here the word SERP stands for search engine result pages, and we come up with the top six methods that can support your site to grow.

  1. Content on the top of the list

As you can see that content is the major part of the SEO ranking. Why?

The reason is simple, and that is adding value. Suppose you are managing the financial site, like www.hugeloanlender.co.uk and want to drag more visitors, then what will be the first step? You will share words with the users or visitors and help them to make financial choices. Can you do this without saying any words?

So, here you have to understand the importance of content. In an earlier time, the formula was more content means more presence. But now, you can remove the QUANTITY CONTENT with QUALITY CONTENT. The content you will offer must have the ability to increase the engagement.

You may put a lot of informational content, but the format is not attractive and makes the content boring, then no one will gain interest to read your content. In another case, suppose you put a lot of images and makes the content colourful, then it is also not considered suitable.

Here, balancing between the attractiveness and quality content is what carries importance. You can hire a content writer and let them make your site more attractive with the quality content.

If you are a blogger and running a website, then take care of the above-discussed things.

  1. Optimise every present part

Your site must contain images or relevant information, right? It has been seen that most of the content with images has no attribution. They do not include the links or image’s name that is against the algorithm. And it is decisive to optimise everything.

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For example, you upload the content related to the house, then the image must contain something related to the image. But, if you do not mention the image’s name or source, then the search engine will not consider it. It will be overlooked and add no value to the content.

It is such a small thing that most of the blogger and new SEOs don’t know. We also said that everything in SEO plays an imperative role. You cannot overlook them, shows the attribution in short and optimise the content.

  1. Do not forget to add an outbound link

Outbound links, what it is? These are the links that drag a person to learn more about the particular topic. You must have seen text like this “click here to know more” and when you click, and then some different site opens. The main motive of it is to add more value to the readers’ life.

Though, adding outbound link does not mean that you just put some random link over the text. You have to very precise when it comes to choosing it. If you have mentioned some data, then you can use a link to show that you have inserted the factual data. 

The outbound link can help you to grow the sites fast, but only when you use the verified sites. Putting some random link or link building may ruin the site, and you may face degrading. Once you start going down, then you may find it hard to grow again. You have to follow the process repeatedly.

  1. Show’s data more on images form or infographic

You can make the sites’ content more effective by showing some data. But, do you know our mind attracted to the images more as compare to the simple text? If not, then yes it is. Our evolution has occurred in such a way. 

It is something that you can leverage to get high on the search results. All you have to do is to use infographic and images to show data. Or, even you can do things, like showing the conclusion of the content using some model. This small technique helps the sites to gain more retention time and reduce the bounce rate.

Those who are not aware of the retention time and bounce rate, then let us clarify them. Retention timing is the period that shows how long the visitor spends time on your site. And, if you find that visitor is moving just less than a minutes, then it is known as bounce rate.

  1. Make sure your site is compatible with all device

There are more mobile phone users as compare to all other devices. It is something that most of the new bloggers or company forgets to include. Though here we are not pressurised just to make your site compatible with the mobile-only, try to make it easy to access with desktop or tablet. 

Run the prototype, and this will aid you to get more visitors from different devices and get support to grow on the search engine.

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  1. Consider loading time

The primary reason behind dropping the rank of the site is loading time. If your site is too exist with such issues, then you have to overcome this. Make sure your website do not contain any large images or too many ads. The reason may vary, and that you have to find and rectify it as soon as possible. 

Once you improve the loading time, then you can experience improving the ranking on different search engines. 

These are the unbeatable SEO techniques that you can follow and make your site high on the SERP and drag more and more customer for your business. But, you have to work on it continuously, and if you leave the SEO behind, then it is impossible to grow.

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Contributer

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