Are you looking to boost sales for your staffing company? Do you think digital marketing appeals to you? There are several options if the answer is yes. We recommend using leading staffing agency Dubai as your primary strategy. It’s a tried and tested method, and your company is not catching up on this.
Advertising your company in a field that is as crowded as recruitment could be a daunting task. The best recruiters know how to stand out, and making yourself stand out with your hard work will only lead to a few successes. Engaging in content marketing can give you an advantage over others, but it’s still challenging to make a difference by applying the same methods as all the others. You could hire a marketing company (like we do!); however, we understand that it is not within the budget.
Also, you should consider the strategies for marketing recruitment you could apply that no one else has already tried to make your mark in a highly competitive market.
With this in mind, here are great digital marketing strategies by leading staffing agency Dubai to help your recruiting or staffing company stand out in 2022 (plus an additional one that we have included in the PDF edition of the guide to complete your marketing plan).
Change Your Site’s HTML
In today’s crowded digital marketing market, your website is your identity. It’s the first thing users will find when they search your name. In addition, other online channels such as SEO, PPC, social media, or job listing platforms all point to your site.
When a prospective candidate is on your site and interested, they’ll want to learn more about your company and job openings quickly and fill out their application quickly.
Your website should be designed and user-friendly. In other words, you need to be attentive to user experience. Your website’s structure should be straightforward so people can locate the information they need quicker, and your site’s design should look professional and pleasing to the eyes. Everything from your menu categories to the color choices, the fonts you use, to your hyperlinks should be employed carefully.
Be sure that your website is reliable. Get rid of annoying ads, pop ups, and ad-hoc CTAs.
Switching between HTTP and HTTPS is also recommended because Google began labeling websites with HTTP in the first place as “Not secure.” In addition, your site must comply with the GDPR (General Privacy Regulation) to ensure your customers that their information is secure on your site.
Make sure to include sections such as “About Us” , ”Our Missions” along with “Corporate Culture” which will highlight the core values of your brand and aid a visitor to your website to understand what your business is all about.
Set up a Client Referral Program to attract new customers.
Referral programs are highly effective marketing strategies to boost the sales of staffing agencies. It’s not just employee referral programs but clients’ referral programs that make it easier for your company to attract high-end clients.
If they are implemented in the proper manner If implemented correctly, referral programs can bring numerous benefits to the hiring process. These include more efficient lead generation, higher conversion rates, increased customer sales, and more.
Today, many staffing companies tend to mistake referral programs for word-of-mouth marketing. Although both have similar objectives, their processes are quite different. The former is designed to motivate clients to join the referral program and get paying customers to your company. The second is a more abstract process in which clients can recommend your staffing firm to another company.
The issue with word-of-mouth marketing lies in the lack of data and analysis you can pull off. It’s hard to get valuable information, such as the number of clients the customer attracts, the value of the new client, the conversion rate for the referral client, and an acceptable amount of compensation for the company that refers to them should there be any.
To make it more information-driven and data-driven, we at Recruiterflow recommend that staffing agencies establish a referral program for clients. So, you’ll have more specific information about your customers, and it will be simpler to identify the people who bring what into the mix. You can analyze your data and see how many conversions you’re getting, focus on areas that provide you with the highest revenue, and adopt a more result-oriented method for your sales.
At this time, creating a referral incentive programme necessitates a more calculated strategy. Establish a common theme and a team responsible for the program, choose the rewards, study the results, and improve and repeat the process. Recognize and reward customers who are the most active in this referral scheme. Let them share their experience with your subscribers, community members, or blog readers, as well as others who are customers already.
Select the best social network
The most crucial aspect of leading staffing agency Dubai is choosing the best platforms to market your brand’s image and establish connections with prospective candidates.
Being the most popular professional social network, LinkedIn will probably be the best option. You can use its advanced search features and filtering tools to identify the best people looking for new opportunities and employees of rival companies. It’s therefore not surprising that more than 20,000 businesses within the U.S. are already using this platform to connect with prospective applicants.
You can connect with people and meet possible candidates on Facebook, Twitter, and Instagram in addition to LinkedIn. Look into an ATS provider that has integrated social media to cut down on time and money for social media recruitment.
Always ensure that your company’s accounts are current. Give all the essential business details, including your company’s name, address, and phone number, and publish corporate news, events, achievements, awards, employees, and even photos.
Let them meet with their prospective coworkers.
Candidates are likely to like to know more about the corporate culture and the people who make up your brand’s name. So, allow them to get connected.
To begin, you should have one page on your website that is dedicated to your employees. This is precisely what large brands such as McDonald’s do. McDonald’s’ global fast-food chain’s website includes categories like “Benefits” and “Meet our People” where they publish the stories of their employees, pictures, and even testimonials.
You can also post behind-the-scenes images and videos of your employees through Facebook and Instagram.
Chatbots can provide real-time feedback.
With the increase in chat-building platforms available, integrating chatbots on your site or social media is never easier. Built on machine learning, chatbots can identify the words employed by applicants and offer them appropriate, precise, and targeted responses. The candidate will be given a chance to understand your company and its role in real-time and make their decision quicker.
Chatbots offer a myriad of benefits for hiring managers, too. They can answer routine questions for you, which gives you the time to concentrate on the complexities of communication with candidates. They can also assist you in evaluating candidates more efficiently. Chatbots can ask questions about potential candidates’ skills, prior experiences, or credentials and then rank them based on these standards. Chatbots can automatically arrange in-person meetings and phone calls for you, saving you time.
Content Marketing
The next item to the top-of-the-line strategies for marketing for hiring companies is content marketing.
Content is the king of the internet. According to research, 90% of marketing professionals have increased their organic traffic to the internet by investing as little as six hours a week in content marketing.
Writing SEO-optimized content about your niche market or opinion-based articles based on thought leadership regarding the staffing industry is a fantastic method of driving natural traffic to your site and thus improving your site’s rankings.
But, remember that Google isn’t smart enough to reward content that isn’t of high quality with high rankings in search results. So, ensure the content you’re writing is well-written, accessible to digest, and enjoyable.
In the field of staffing, it’s mainly an excellent idea to create a library of relevant content for specific jobs in easy-to-follow formats like FAQs, “how-to” guides, and lists. You can also collect social media-related metrics or customer information and develop content using these ideas.
Another great suggestion is to structure your content to make it easy to share on social media. This can be done by pulling quotes, subheadings, and meta descriptions.
Remember, there’s plenty of content available nowadays, and the most important thing you need to be focused on is making sure that your site stands out from the crowd.
Market Positioning
Before your agency for staffing can begin to figure out its marketing plan, It is crucial to determine your place within the marketplace.
Initially, it’s essential to know what your service is and how it differs from the benefits of your competition. What are the services you can offer that nobody else offers? Do you use specific software for staffing agencies that sets you apart from others?
The next step is establishing what kind of clients you’d like to work with. If you’re looking to target a particular market niche, now is the right time to look for the companies you may be able to offer assistance to.
After you’ve formulated the initial concepts, Your marketing team can begin working on corporate communications that define the brand you’re using, and the values your agency’s staffing firm represents.
Conclusion
There’s a lot of work involved in determining the best strategies by leading staffing agency Dubai for marketing recruitment to boost the sales of staffing agencies. The process consists of market research, creating frameworks, deciding on the best tools, selecting the best channels, and then connecting.
Begin by identifying your ideal client and their names, who they are, what issues they are facing, and what you can do to assist them in achieving their objectives. This will be an initial point for your agency’s staffing department to develop a plan to contact your clients effectively and demonstrate your value in promoting your services.
