Many companies are trying to increase their sales through different methods like Google ads, email outreaches or any other ways of Digital Marketing.
It is obvious that due to the Coronavirus pandemic, many businesses may have faced some major problems since some limitations are forced by governments. These limitations may have a negative effect on businesses, especially start-ups.
By investing in Digital Marketing, companies can increase their customers and sales. There are many ideas about how to do this, but the most economic and practical tips are mentioned in this article.
Irresistible Offer
You should make some offers that are too good to be refused by your customers when they are visiting your site. This offer is prepared for your ideal target market that directly speaks to them and compels them to take action.
When you are thinking about how to design and prepare this great offer, you don’t necessarily have to compete on price. You don’t need to give anything free to them. All you have to do is understand that it’s important to reflect that you understand where the customers are coming from, meaning you know their problems and how your business is uniquely positioned to solve that for them.
Another key factor you should consider in designing your irresistible offer is that you want to be selling a painkiller, not a vitamin. It means what you want to do here is you want to solve the entire problem rather than prevent a future one. It is so effective and practical since people usually seek solutions that probably solve their problems and take action.
Also, the look of your site design matters since it is displaying your business. Many people are searching the Internet with their smart phones are tablets. So, it is highly recommended to have a mobile friendly site since nearly half of the Google searches are done via smart phones.
As people want to solve their problems as fast as possible, you can either display this irresistible offer in an ad or as a call to action on a blog post or right on the homepage of your company. You can ask for help from many digital companies that provide Responsive Web Design Services so that you have a nice and eye-catchy site.
Lead Magnet
It is some kind of piece of valuable content or information or could even be something tangible or physical like a book. You are going to use all these things in exchange for your customer’s contact details, meaning maybe their name, email address, phone number or address.
The reason it’s so important for your business to have a lead magnet is twofold.
Number one is having an appropriate lead magnet positions you as the authority and actually shows that you know what you are doing by solving one of your customers’ problems through your content.
The second reason is you are going to use this lead magnet in order to attract leads. The way this idea traditionally works is that you are going to put your offer for the lead magnet in front of your ideal target market.
You can do this through an ad or a link on your website, and you are going to direct them to where they can download their free PDF or something like that. Once they get to that actual landing page, they will put their name and email address and in return, they get their PDF.
Then, you can easily use this information to follow up later.
Website SEO
SEO or search engine optimization is by far one of the nerdiest, technical, and most important things you can possibly consider in Digital Marketing. In fact, SEO is largely responsible for the growth of many big companies nowadays.
You may allocate more resources to SEO especially if people tend to be searching for one of the problems that your business solves.
In terms of SEO, there are many factors that are mostly categorized into 2 parts, On-page rankings and Off-page signals.
The on-page part is about the keywords you use in your URLs, your title, headings, on-page content and the off-page is about the number and kind of links that are linking back to your content which is sending signals to the search engines that this is valuable content.
In summary, the best way to increase your sales is by working on Digital Marketing strategies. There are so many of these ideas in the market, but choosing the most appropriate ones that would work for your business requires some researches.
