Top 10 SaaS Trends in 2021

Cloud-based technologies have taken the world by storm in the past few years. The ease at which companies can conduct their business through cloud investments has made it their top choice. 

The Saas (Software as a Service) is one such cloud licensing and distribution model that makes it easier for companies to source valuable, and oftentimes expensive software on the internet, without having to buy it.

The advantages of SaaS automation are as follows:

• Ease of access via the internet on any device
• Adaptable pricing format
• Prompt security updates
• Compatible with most operating systems
• No need for lengthy hardware installations

Saas products, in addition to ease of doing business, increase efficiency and productivity, by providing cost-effective solutions. Here’s a list of the top 10 SaaS trends to watch out for in 2021:

1. Artificial Intelligence – Independent and self-aware, AI is one of the most significant SaaS achievements by Trusted SaaS Development Companies in the last couple of decades. The opportunities for AI are endless, so, it’s no surprise that it continues to be a top trending technology.

Artificial Intelligence is projected to be an $800 Billion industry by 2030. Numerous business intelligence software are being developed with Artificial Intelligence, for instance; Data Alerts use Artificial Intelligence to keep track of how a business is performing in real-time, giving companies a strategic edge over the competition.

2. Machine Learning – Arguably the most formidable customer automation tool in the industry, ML is expected to grow leaps and bounds in the coming years. It has, rightfully, earned its place in one of the top trends to watch out for.

Such is the popularity of ML that high profile brands like Google, Microsoft, IBM and even, Amazon, have their own industry-oriented Machine Learning platforms for everyone to use. The very fact that ML has the capability to learn and enhance on its own with limited human interference, makes it a valuable addition to business intelligence.

3. SaaS Analytics – SaaS – powered analytical tools have been in trend for a few years now. High-end vertical analytics in industries such as Healthcare, Retail, and Logistics are what will make Saas products global leaders in business solutions.

SaaS makes provisions for industry-specific customizations, which are both cost-efficient and client-oriented, allowing a more streamlined and focussed approach to conducting business.

4. Mobile-Driven SaaS – Experts believe that by the year 2025, about 80% of the world’s population will conduct various businesses on their mobile devices. The possibility of not being tethered to a particular system to do business and being wireless and portable is surely a very appealing prospect.

SaaS products are increasingly being customized to be mobile-friendly. SaaS-powered smartphones and tablet devices are the future of business intelligence. Imagine being able to monitor, analyse and make important business decisions on-the-go.

5. Micro-SaaS – Software with enhanced capabilities should also come with a set of add-ons and tools to help customize the user experience. This is where Micro-Saas comes in. A small but important part of the SaaS product line, Micro-SaaS is sure to enhance pre-existing software and platforms.

Certain times a company may require additional features that might be missing in popular software, Micro-SaaS enhancements would be able to provide a more wholesome and enriched UX.

6. PaaS – SaaS investments would allow businesses to migrate seamlessly to PaaS (Platform as a Service) technologies in the future. PaaS will take customizations to a whole another level by allowing companies to build their own personalized applications as add-on solutions to their existing SaaS subscriptions and services.

PaaS – powered services are more secure, intelligent, easily analyzed, and monitored, giving businesses an edge over the competition.

7. Application Programming Interface – API has been an important and primary aspect of software development for a decade. Instead of moving all their data to cloud-based platforms, companies would rather integrate their data with their existing software infrastructure.

SaaS service providers are, by and large, working on furnishing holistic integration solutions which will allow businesses to incorporate cloud technology within their existing systems.

8. White Labelling – It is one of the most rapidly growing SaaS trends in recent times. In this, a company would sell solutions, developed by a partner company, instead of designing and building its own, while preserving its own brand name and reputation.

This trend allows companies to save vital time and energy, which might otherwise be spent on developing solutions from scratch, and sell them after customizing them to the needs of their clientele.

9. Changes in Policy Pricing – Competitive and flexible pricing has been the forte of SaaS-powered solutions. Companies have thrived with the existing pricing, but a change in pricing policy is in the forecast.

Due to stringent competition, more players have cropped up, prompting SaaS providers to reconnoiter and rethink their pricing strategy to attract more customers. This current trend is bound to produce more efficient and better quality SaaS products.

10. Product Branding – SaaS solution providers have to revamp and revitalize their branding strategies as well. As discussed in the last point, due to a stiff and ever-growing competitive marketplace, there will be significant changes in pricing policy.

In the same way, branding strategies have to be adjusted to increasingly divisive and discerning client requirements. It won’t be hard to imagine that SaaS companies will have to invest heavily in branding to differentiate their services from that of their long list of competitors.

The Takeaway:

In an increasingly digital world, business intelligence and solutions have incorporated the latest in technological advancements to give themselves an edge. In the race to be on the top, high-profile brands like Google, IBM, Microsoft, Apple, etc., have helped develop some of the most outstanding software solutions the world has ever seen.

The trend is ever-growing and modern businesses can’t afford to lag behind the competition. In order to stay ahead, companies need to incorporate SaaS technologies in their business solutions.

It won’t be a stretch to imagine that in the future all businesses in the world will only be distinguished between; 1) Do they make SaaS Products? Or, 2) Do they consume SaaS Products?