Google Success Story: A Detailed Case Study

A well-known adage, “nothing succeeds like success” is Google’s success story. Google, 1990, the brainchild of two founders, Larry Page and Sergey Brin — the founders of Google — decided to position the popularity of the vast amount of content available on the web. Probably, there is no bigger evidence to Google’s success story than that of the fact that Google, the very name has become a ‘verb’ now. People now say they “Google for information”, just like one would say “I drink water when I am thirsty”. 

Google tames the sea of information, by ranking it. Basing them on popularity and quality content, creating it with algorithms, this initiated their growth story which moves ahead like no one else’s. 

If the reports are to be believed, it is to be noted here that Google owned 87.4% of the global market share of search engines as of January 2020. Well, let’s see how Google became Google that it is today!

Cashing on a great idea:

Google’s algorithms helped people reach their search material quickly. The business of the search engine got a fillip as more and more rapidly growing amount of content put online became easier for people to search, access and complete work, following a few content guidelines. 

This idea started strong and got bigger and better. Good enough to change Google from a ‘noun’ to a ‘verb’ as people began to Google for their search, any search. There is no denying the fact that Google became the go-to search engine for the Internet in a few years. 

The work ethics at Google

Google’s success story is also driven by their work ethics that promotes an aggressive stance for procuring business, the end aim — providing an overwhelming service to its users. 

This, in turn, created a huge impetus for the industry. On January 16, 2020, Google’s parent company– Alphabet Inc., became the fourth company, ever, to reach a $1 trillion market value, thereby, positioning Google as the fourth company to cross the $1 trillion mark globally, only after Amazon and Apple. 

Google, not limited to a search engine only

On most people’s belief, when they think Google, they consider it as a ‘search engine.’ 

So far, till date, there is no other search engine that is visited daily as much as Google, which dominates in search. 

Every day, its website traffic handles more than 3.8 billion searches. To get the global perspective, roughly 7.5 billion populate the planet, of which half is handled by Google for surfing on their search engine, so to say. 

But Google is beyond a search engine. It runs its most popular email services—the Gmail that adds to its popularity immensely.

When you think investment, think like Google:

The catch-phrase today, rightly coined by several in the journalistic fraternity, based on their success story — “if you think of investing, think like Google and not like Warren Buffet, because the world’s greatest investor is Google (GOOG), the $835 billion tech company.”

Google success story – case study guidelines

When you use Google to search for anything from political, social, financial information to local weather, you’re given a list of search results generated by Google’s algorithm. 

This phenomenal change in Google was earmarked in August 2015. Google founders, in 2015, announced the creation of ‘Alphabet or Alphabet Stock.’ Alphabet has 14 popular companies to its name that are mostly venture capital investments in small, private businesses. 

Alphabet holds Gradient Ventures—an investment fund business focused on artificial intelligence (AI). The company also holds a secret research and development program lab called “X”. This X specializes in “moon shots.”  This delivers astronomical returns, making ‘Alphabet’ an investing powerhouse. 

In 2017, ‘Alphabet’ invested in 103 deals, making it by far the most prolific “corporate” investor. Over a third of the advertising money that feeds into Google ad systems, which are everywhere, end up with Google here. 

And all this, in three years, pushed the bulk to 162 billion dollar revenue in 2019, with most of its proprietary advertising service, by monetizing for generating revenue through –Google Adwords. Google Adwords was transformed into an automated, pay-per-click ad auction. This was a new concept of relevance to digital advertising. 

Google not only focused on selling ads to advertisers on any keyword, but it also offered relevant other ads that resulted in more clicks. Automatic revenue, in turn, was generated for Google, another reason for their tremendous success, which effectively reinstated Google’s position and dominance in digital advertising as a powerhouse –based on their ad-driven revenues. 

Innovation on the Internet and beyond:

Human beings have acclimatized so much to Google, that it is difficult to fathom what life was, for completing research, before Google came in, in fact, very few can recall even if they were given this search as a bit of information as assignment help. 

The autocomplete results on Google promote its flagship products further. The Google success story also charts on their continuous endeavour for newer inventions, like mobile operating systems, driverless cars, and renewable energy other than the ventures with other partners like YouTube, to be one. 

Conclusion:

The bottom line of the sweet success story of Google is the two core elements: The most preferred search engine and secondly their self-serve ad network, which propels in generating revenue off the search engine and their digital assets.

Google, like most powerhouses, uses the revenue as a synergy for more innovations and therefore more revenue out of the several successful inventions, the complete cycle to their success story, as mentioned earlier, nothing succeeds like success. 

And Google prototypes their new ideas, which grow newer sources of revenue giving Google the freedom to go: 

“Where no man has gone before”