Instagram is a social media platform where you can share photos and videos. It is quite popular among the youth as it gives them an opportunity to showcase their every bit of life visually. Instagram comes with a lot of features, and you can also use it as an advertising platform.
Here, you will know the process of using Instagram live video. Many prefer going live on Instagram as it is easily accessible to the audience, and it allows the users to add many designs, filters, and extensions. The complete guideline is given below.
Vital prerequisites for going Live on Instagram
An updated Instagram account
No matter which device you use, there should be an updated Instagram account present in it. In the case of a PC, make sure a camera is attached to it. Furthermore, you must ensure that the microphone is attached to the device. If it is a smartphone or any other smart gadget, the mic must be in-built. In the case of a PC, try to attach a microphone.
Instagram Live demands high-speed data connectivity. So, you must check both the upload and download speed before going live.
Guideline: Going live on Instagram
Here are the guidelines for going live on Instagram. You need to follow the steps chronologically to execute a live session easily.
Step 1: Open the Instagram App: You need to open the Instagram app to go Live on it. Make sure you are not using an outdated version.
Step 2: Get access to the IG camera: You have to open the Instagram camera. On the camera itself, you can find the Live option. You need to click on it.
Step 3: Interact with your audience: Once you tap on the Live option, the Instagram camera will show the viewers’ menu on the screen. This shows that you are Live. On the viewers’ menu, you can see the number of people watching you Live.
Try interacting with the audience in a free and confident way. Do not fumble while speaking, and make sure to take the formal approach while talking with the audience.
Step 4: Keep an eye on the comments: While you go live on Instagram, the viewers can comment on the video while watching it. Try observing the comments and answering them accordingly. This helps your users to grow interested in your live session.
Lately, Instagram introduced a new feature that allows you to invite people to your live session. The best you can do is inform people that you will be inviting them to your live session.
Step 5: End the live session: You can end the live session by tapping on the Live menu. You can either save the live video or end it without saving. Saving the live video would help you to watch the latter.
While you are live on Instagram, make sure to address all the viewers who have reacted to your video. This helps you to develop a strong bond with your viewers. Following this etiquette, you can become a successful Instagram influencer in the future.
What Instagram allows you to do with a live video?
There are a few interesting things you can do while going Live on Instagram. Here are the brief details:
Adding filters: You can add filters to your Instagram Live video. There are a lot of filters from which you can choose one.
Inviting people: You can invite people to your Instagram live. As a business owner, you can collaborate with people, which will help in developing your business network.
No Copyright: The chances of copyright claims are rare in the case of Instagram. So, you might always play songs or videos at your place while going live on Instagram.
Security of Instagram Live
Many people believe that Instagram live videos are not secured. But, the platform is keen regarding the security of the photos and videos posted by the users. No third parties can download the Instagram posts.
Reasons for Low-Quality Instagram Live
There may be many reasons for low-quality live videos on Instagram. The primary reason is a slow internet connection. It is very easy to understand if the live video is recorded in inferior quality. It means you are having a slow internet connection.
You can see distortion in the video while it is recorded. In such a situation, you can either end the live video and go for a retake or connect to a better internet connection.
Apart from the low-quality live videos, you might find your Instagram Live lagging while you shoot it. In such a situation, you must end Instagram Live right away. It just indicates that your viewers might not be able to watch the video properly.
There is a rare occasion when Instagram Live stops. You might not get access to the Live panel. If this situation arises, exit from the app and try to close Instagram running in the background.
Generally, this occurs due to the problem in the servers or due to maintenance of the app. It can stay for a few hours, once it is resolved, you can use the app again.
In case the same problem persists for a long time, you can delete the app along with all the cache data and reinstall it.
Final Words
Instagram is one of the top social networking sites today. You can use it for social commerce, as it offers features which attract a wider audience. As a business owner, going live on Instagram gives you the opportunity to directly interact with your customers.
A few years from now, Instagram can be used as a social commerce site, and you can go live to manipulate the users to purchase your products. According to many experts, it has the potential to become a digital marketplace. As you know how to go live, it is your responsibility to know how to be camera-friendly.
Remember that a successful live session can only happen if you are not uncomfortable in front of the camera. Moreover, you need to be clear about how you present the product to your audience.
